P.09 SPECIAL EDITION | CRAIG JACOBS | FUNDUDZI | SAMW 2016

When it comes to the business of fashion, one needs to be very weary of missing the mark. The Cape Argus recently featured Craig in the LIFE section of their June edition where he describes his creative process:

‘It all starts with a mood or a concept I want to explore and then I go out and seek African prints which can reflect that ethos.’

Platform09 received an invite to the Fundudzi Man spring/summer 2016 mens wear show at SAMW this past Friday and we accepted. Craig Jacobs is no stranger to catwalks around the world so he requires very little by way of introductions, but what a refreshing range! So well executed & delivered. Good thing, as the Platform09 team was hand picked for their unique perspective.

P.09 SPECIAL EDITION | CRAIG JACOBS | FUNDUDZI | SAMW 2016

You see, when you send an actress & a music man out to an evening of fashion, make no mistake, you are looking for another perspective and a different view.

Since AFF moved to JNB their relocation choice is becoming clear, as our fellow Joburg patrons simply spend more money on fashion and, well, the weather is better this time of year.

‘Right then!‘, says the business of Fashion. ‘Carry on. As you were.’

P.09 SPECIAL EDITION | CRAIG JACOBS | FUNDUDZI | SAMW 2016

SAMW dances to its own tune though and we were fortunate enough to make the most of African time, since the event was running behind schedule. We got to view some other shows, but Fundudzi was our personal highlight of the evening.

Although we think the venue choice left much to be desired, the strong concrete background actually brought the range’s theme home for us, presenting an eclectic fusion between city and tradition where tribal meets urbanization. The African Warrior was certainly on the forefront of our minds throughout the show.

Gentlemen, take note: Its time to head for the gym. This summer will see you in some of the sexiest swim shorts I’ve seen in a while!

Choose from basketball cool, to psychadelic sexy served straight on a platter. We love the playfulness, bold prints and bright colors. Pretty soon, these garments will be gracing the worlds trendiest beaches, Cape Town certainly being one of them. But of course.

P.09 SPECIAL EDITION | CRAIG JACOBS | FUNDUDZI | SAMW 2016

The Fundudzi mens range can & will take you from well suited African Warrior in the boardroom to the beaches of Clifton, St Tropez or Thailand, dare I say (spear & war paint optional, of course).

Not hard to see why Craig who was a journalist in his past life, manages to deliver his range, like a good story. Capturing the imagination for industry experts, buyers, media and public alike.

P.09 SPECIAL EDITION | CRAIG JACOBS | FUNDUDZI | SAMW 2016

P.09 SPECIAL EDITION | CRAIG JACOBS | FUNDUDZI | SAMW 2016

P.09 SPECIAL EDITION | CRAIG JACOBS | FUNDUDZI | SAMW 2016

Craig’s Fundudzi range shows a consistent approach to comfort, wear-ability and African identity, while ticking all the right boxes: attention to detail being key.

Notice how he moves effortlessly between an international and local trend appeal? There just isn’t a way you can hide the African Warrior in this range. What I loved the most? Fundudzi practices what it preaches, it’s okay to be an African Warrior any day, any time and anywhere. you can take us out of Africa, but be damned sure you’ll never take the Africa out of us.

Its fitting then that the show closed with Lebo Matosa’s I wanna be free, yet another testament to this designers African roots. We will continue to explore SAMW 2016 and share some of our favorite moments through the lens of Zachariah Schrueder. A huge Platform09 Thank you to Craig for the invitation to share in this evening.

Back soon.

Platform.09, fashionably FORWARD.

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